Senior Living D'Khayangan: Delivering Exclusive Residences for Seniors

Anjar Kusumadinata played a pivotal role in the pre-opening phase of Senior Living D'Khayangan, leading the strategy for Senior Marketing Communication and Promotion. This ambitious project, a collaboration between PT. Jababeka Longlife City, Longlife Holding Japan, and PT. Jababeka Tbk., aims to provide an exclusive, integrated living experience for seniors, offering personalized services tailored to individual needs.

As a seasoned professional in communication and promotion, Anjar's strategic expertise was instrumental in shaping the brand image and capturing the attention of a premium market. His focus included crafting value-driven marketing strategies, managing brand communications, and executing promotional programs to support the pre-opening phase. Anjar ensured that the project’s messaging resonated with its target audience, reflecting the unique attributes and superior values of Senior Living D'Khayangan.

Spanning an initial development phase of 8 hectares with plans to expand to 24 hectares, the project comprises 280 Senior Care units, 102 Senior Village units, and supporting facilities such as a Club House and Care Center. Anjar collaborated with both local and international partners to ensure the project’s success, meeting the comprehensive needs of senior residents.

Anjar Kusumadinata’s contributions not only elevated the market appeal of Senior Living D'Khayangan as a premium senior residence but also significantly raised awareness of the importance of personalized services for seniors. His expertise ensured the project’s positive market reception and positioned it as a benchmark for similar developments in the future.

Tanjung Lesung Special Economic Zone (SEZ): A Premium Tourism Destination

Anjar Kusumadinata played a pivotal role in the development of the Tanjung Lesung Special Economic Zone (SEZ) Tourism project as a member of the Project Investment team. Initiated by PT. Jababeka and PT. Banten West Java Tourism Development, the project aims to establish a world-class tourism destination by leveraging the natural beauty, cultural heritage, and strategic location of Pandeglang Regency, Banten. Launched in 2015, this SEZ stands as Indonesia’s first dedicated tourism SEZ.

As an investment professional involved in the project, Anjar Kusumadinata was responsible for attracting strategic partners and devising investment strategies that ensured the sustainable development of the area. His expertise focused on optimizing investment value through innovative approaches, financial feasibility analysis, and fostering strong relationships with local and international investors.

Spanning an area of 1,500 hectares, the project capitalizes on pristine white-sand beaches, lush tropical landscapes, and rich local culture. The Tanjung Lesung SEZ is projected to attract investments of up to IDR 92.4 trillion (approximately USD 6.16 billion) and create 85,000 jobs by 2025. Its close proximity to Jakarta positions it as a premier tourism hub supporting Indonesia’s creative economy.

Anjar Kusumadinata’s contributions significantly enhanced the investment appeal of the Tanjung Lesung SEZ, transforming it into a globally competitive premium tourism destination. His proficiency in crafting investment strategies and fostering partnerships with stakeholders played a vital role in supporting the vision of the SEZ as a sustainable, integrated tourism development model.

Sahid Eminence Puncak Hotel, Resort, and Convention: Investment and Real Estate Development

Anjar Kusumadinata served as the Sales & Investment Manager for the Sahid Eminence Puncak Hotel, Resort, and Convention project, developed by PT Kurnia Land and managed by PT Sahid Jaya Internasional Tbk. This luxurious five-star condotel combines business and resort concepts, strategically located in the Puncak region of West Java, set on a 6.4-hectare land.

In his role as Sales & Investment Manager, Anjar played a pivotal strategic role in developing and executing the sales strategy, attracting investors, and managing relationships with partners and potential buyers. Anjar's expertise in market analysis, property marketing, and investment strategy development significantly enhanced the project's appeal to both domestic and international investors. His primary focus was ensuring optimal return on investment (ROI) through attractive investment schemes.

The project targets the premium market, offering exclusive amenities such as a 1,000-person capacity ballroom, infinity pool, riverside spa, and a mini zoo. With a total of 378 units, the project successfully attracted investors, further supported by an enticing 24% ROI guarantee for the first two years and an advantageous annual profit-sharing model.

Through his involvement, Anjar Kusumadinata contributed to the success of this project, not only generating financial returns for investors but also fostering the growth of the tourism and real estate sectors in the Puncak area. With a strategic combination of location, facilities, and investment structure, Sahid Eminence has become a benchmark for successful condotel developments in Indonesia.

Melia Bintan Indonesia Hotel & Resort: A Strategic Condotel Project in Riau Archipelago

Anjar Kusumadinata played a pivotal role as Corporate Sales & Investment Manager in the development of the five-star Melia Bintan Indonesia Hotel & Resort, managed by PT Brantas Abipraya (Persero) in partnership with Kurnia Land Group. This condotel project, located in Teluk Sebong, Bintan Island, Riau Archipelago, spans across 6 hectares and comprises 319 units within three towers, designed to be a premium tourist destination supporting the growth of the local tourism and economy.

In his role, Anjar focused on crafting corporate investment strategies and marketing plans, as well as forging strategic partnerships to attract key investors. His expertise in identifying market opportunities and articulating the investment value proposition comprehensively helped optimize investor interest in this condotel development. Additionally, Anjar led the sales initiatives, ensuring that the project captured the attention of both local and international investors.

With significant investment and construction slated for completion in 2018, this project became one of the leading property initiatives in the Riau Archipelago. Anjar's contribution significantly enhanced the project's visibility through value-driven marketing approaches, emphasizing high ROI potential and access to prime tourist destinations. This approach successfully strengthened market confidence in the project.

The impact of the Melia Bintan Indonesia project extended beyond tourism, creating local employment opportunities and enhancing the investment appeal of Bintan Island. Through Anjar Kusumadinata’s active involvement, the project stands as a successful example of collaboration between developers, corporate partners, and investors, delivering a sustainable and strategically valuable property.

New World Grand Bali Resort: Luxury Integrated Resort Destination in Bali

Anjar Kusumadinata served as an investment partner in the development of New World Grand Bali Resort, Indonesia's first five-star luxury resort managed by New World Hotels & Resorts. Located in Pecatu Dreamland, Bali, this project is developed by PT Mugie Bali Indah in collaboration with New World Hotels & Resorts, a brand under Rosewood Hotel Group. This project marks a significant milestone in expanding the global brand's presence in Asia, with an anticipated opening in 2017.

In his role, Anjar focused on investment analysis, fundraising strategies, and strategic partnerships to ensure the success of the project. His expertise includes structuring attractive investment schemes, optimizing the luxury property market's potential, and managing relationships with international partners. With extensive experience in the real estate and hospitality sectors, Anjar ensured the project received strong financial backing and maximum market visibility.

The project spans 10.8 hectares in the exclusive Pecatu Dreamland area, featuring 413 units, including Suites, Grand Suites, and luxurious Villas. World-class facilities such as themed restaurants, swimming pools, water parks, fitness centers, a spa, and the New Kuta Pecatu golf course make the resort an ideal destination for families and couples.

Anjar Kusumadinata's contribution to this project has had a significant impact on the project's sustainability and attracted premium investors in the global market. New World Grand Bali Resort is designed to become an iconic integrated destination in Bali, offering a luxurious experience that combines natural beauty, local culture, and world-class amenities.

Grand Aston Puncak Bogor: 5 Star Hotel Project in a Strategic Tourist Destination

Anjar Kusumadinata played a key role as Head of Corporate Sales in the development of the Grand Aston Puncak Bogor project, a luxurious 5-star condotel developed by PT Indra Megah Makmur and managed by Archipelago International. Strategically located in Ciloto, Bogor, this project offers a premium accommodation experience in a popular tourist area, targeting the upper-middle market segment. The project is set to feature 186 rooms and 9 villas, designed with an eco-friendly concept and stunning views of Mount Gede-Pangrango.

In his role, Anjar was responsible for developing corporate sales strategies, building partnership networks, and crafting investment offering schemes for potential investors. Anjar's expertise in understanding property market dynamics and creating data-driven marketing strategies significantly contributed to the success of the condotel unit sales program.

This project involves an investment of IDR 180 billion (approximately USD 12 million) and is designed to cater to premium tourists. With an average temperature of 22–26°C at an altitude of approximately 1,200 meters above sea level, Grand Aston Puncak Bogor offers an exclusive experience and comfort, while also providing significant financial return potential with a guaranteed ROI of up to 20% in the first two years.

Anjar Kusumadinata's contribution not only enhanced unit sales but also strengthened Grand Aston Puncak's reputation as a premier real estate investment in a strategic tourist area. Through a collaborative approach with partners, this project has had a positive impact on local economic development while meeting the needs of upper-middle-class investors and tourists in Indonesia.

Shell Indonesia DODO Program: Strategic Collaboration in Fuel Station Business Development

Anjar Kusumadinata served as the Appointed Consultant for Shell Indonesia’s Dealer Owned Dealer Operated (DODO) Program, a strategic initiative aimed at expanding Shell’s network of fuel stations across Indonesia through partnerships with local entrepreneurs. In this project, Anjar collaborated with PT Shell Indonesia and Knight Frank Indonesia to ensure the program’s implementation met Shell’s global standards while addressing local market needs.

As a consultant, Anjar focused on developing strategies for business partner acquisition, evaluating potential locations, and optimizing the business model to ensure the sustainability of fuel station operations in various regions. With expertise in market analysis and strategic negotiations, Anjar assisted clients in devising effective development plans, including operational and marketing support to maintain competitiveness.

The project covered a national scale, with over 190 fuel stations established across Jakarta, Banten, West Java, and East Java. Through his involvement, Anjar facilitated collaboration between Shell Indonesia and local entrepreneurs, further strengthening Shell’s position as a leading player in the retail fuel business in Indonesia.

The impact of this project includes improved access to high-quality fuel for the public, the creation of local employment opportunities, and contributions to sustainable energy infrastructure development. Through a strategic and solution-driven approach, Anjar Kusumadinata played a key role in supporting Shell Indonesia’s business expansion and reinforcing partnerships with business partners across Indonesia.

Real Estate & Infrastructure Development with PT PP (Persero) Tbk

Anjar Kusumadinata played a pivotal role in real estate and infrastructure development projects with PT PP (Persero) Tbk. As an investment partner and consultant for Public-Private Partnerships (PPPs), Anjar acted as a bridge between foreign investors and the company to strengthen capital allocation in strategic projects. These initiatives included the sale and lease of commercial assets, as well as the management of investments in property and infrastructure.

In his involvement, Anjar leveraged his expertise in investment analysis, asset management, and cross-cultural negotiations to align the needs of foreign investors with the strategic goals of PT PP. His primary focus was on developing innovative partnership strategies and ensuring project sustainability through careful risk management. Anjar's approach facilitated the smooth execution of investment procurement processes and asset optimization, delivering results-driven outcomes.

This project operated on a national scale with a significant impact on Indonesia's infrastructure development, encompassing both commercial and public property sectors. By engaging foreign investors, it contributed to economic growth through job creation, asset productivity enhancement, and the development of strategic areas.

Through his collaboration with PT PP (Persero) Tbk, Anjar made a tangible contribution to advancing Indonesia's real estate and infrastructure sector. The success of this project not only boosted the commercial value of assets but also strengthened Indonesia's position as a competitive investment destination in Southeast Asia.

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